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Hello Kitty (ハローキティ, Harō Kitī), also known by her full name, Kitty White (キティ・ホワイト, Kitī Howaito), is a female cat character from the Japanese company Sanrio, created by Yuko Shimizu, and designed by Yuko Yamaguchi. She is the titular main character of the long-running and highly successful Hello Kitty media franchise as well as the mascot of Sanrio. She is also the primary protagonist of the universe named after her. Hello Kitty made her grand debut in 1974 and is one of the company's earliest known characters.

Appearance

Hello Kitty is an anthropomorphic Japanese Bobtail cat with white fur, a yellow nose, black eyes and 3 whiskers on each side of her head and no visible mouth. For her attire, Kitty wears a red bow on her left ear, blue overalls with white buttons and a yellow shirt under her overalls.

In her debut, she only wears overalls with no shirt. Hello Kitty is also seen with striped shirts and different color bows and overalls in various artwork, including pink and purple. Outside of her main outfit, Kitty has been shown wearing various other forms of clothing throughout merchandise and other media.

In early OVAs and anime, Kitty is shown with a visible mouth.

Character Information

She is portrayed as a cute, bright, sweet, pure-hearted and tomboyish girl who can do anything she sets her mind to. She has many friends such as My Melody (her best friend) and she is very close to her slightly younger identical twin sister Mimmy. Kitty is good at baking although she claims that she is an awful chef in the Hello Kitty and Friends episode "The Wonderful Sisters". She loves her Mama's homemade apple pie. Kitty likes to collect small and cute things. Her favorite subjects in school are English, music and art, and she dreams of becoming a pianist or a poet someday. Her blood type is A. Hello Kitty's trademark signature is the red bow on her left ear. Her birthday is on November 1st.

The reason for Hello Kitty not being shown with a mouth has been stated by Shintaro Tsuji and Sanrio as one of the messages behind her meaning, being that people need to express themselves through actions and not only by words. It is also said that Kitty speaks from the heart and is Sanrio's ambassador to the world, and isn't bound to a particular language[1].

Age

Hello Kitty has no official age that is consistent throughout most media by Sanrio nor has her exact age ever been stated. Like her friends, Kitty's age varies depending on the media, with her being shown around kindergarten or 1st grade age in OVAs such as Growing Up With Hello Kitty and Hello Kitty's Paradise, while she is between child or teenager age in different fairy tales to fit their respective stories in anime like Hello Kitty and Friends and Hello Kitty's Animation Theater. Later official media shows Hello Kitty likely at adult age in Hello Kitty and Friends Supercute Adventures and Hello Kitty: Super Style! due to her living independently from her family.

History

, the creator of Hello Kitty

Yuko Shimizu, the creator of Hello Kitty

In 1962, Shintaro Tsuji, the founder and former president of Sanrio, began selling rubber sandals with flowers painted on them. Tsuji noted the profits gained by adding a cute design to the sandals and hired cartoonists to design cute characters for his merchandise. The company produced a line of character merchandise around gift-giving occasions. Hello Kitty was designed by Yuko Shimizu and was added to the lineup of early Sanrio characters in 1974. When a front and side drawing of Hello Kitty (then unnamed) was shown by Yuko to several other people in the company, they greatly preferred the side view drawing and praised it. When Shintaro Tsuji had first seen Hello Kitty, he himself didn't really have any strong opinions about the character, but warmed up to her later on.

Needless to say, Hello Kitty is the most important creation by Sanrio. Despite having a rather basic appearance by today's standards (which most later mainline Sanrio characters would follow), during her debut in the 1970s, she became a revolutionary hit and due to her instant breakthrough popularity in an era where the kawaii community was at its infancy, even become its image in Japan, taking the world by storm since and is primarily responsible for the company's multi-billiondollar success. Hello Kitty is currently one of the most globally recognized and iconic characters of all-time, among the likes of Mario and Mickey Mouse, the mascots of Nintendo and The Walt Disney Company, respectively.

When asked why Hello Kitty is the mascot of Sanrio, Shintaro Tsuji personally stated "I felt that the most important thing in your life is to have someone whom you can open up your heart to and talk about anything; to have many friends whom you can talk with your heart is the most blessed thing in your life. Then I asked myself how can you make friends -- in what way people can make a friend with those people. That is not just to avoid behaving, which makes people uncomfortable. But do something, which makes people happy. In this way people can make friends. For example, when people are ill, you can say something to them, or when people did something for you, you say "thank you" to them. For those kinds of occasions, you send a small present rather than an expensive gift. It is important to show your appreciation since you are able to make good friends in this way. This idea has formed as a business. As a result, Hello Kitty was created. Hello Kitty has become known among everybody and it means that people are becoming friends. I am pleased with this phenomenon."

Product Debut

The original vinyl coin purse marking Hello Kitty's grand debut to the world in 1975

The original vinyl coin purse marking Hello Kitty's grand debut to the world in 1975

The character's first ever appearance on a product was a vinyl coin purse in Japan released in 1975, which ended up being the hottest selling item that year which came as a surprise to everyone. Its artwork shows Hello Kitty in her iconic side-view sitting position with blue overalls but no shirt, with a bottle of milk and a fish in a bowl on her left and right, respectively. Notably, the original says "Hello!" above, but later reproductions by Sanrio instead says her familiar name. Yuko Shimizu came up with a backstory for her character and dubbed her Kitty, after the name of the protagonist’s pet cat from her favorite book, Alice’s Adventures in Wonderland.

When Hello Kitty was introduced in the United States in 1976, a year after her debut in Japan, her popularity continued to boom throughout 1977. However, Yuko Shimizu left in the previous year, as she had gotten married and focused on family in the meantime ever since. Sadly, because she had quit Sanrio so soon after Hello Kitty's first appearance, Shimizu has never been credited by the company for her work as the original creator of the widely beloved character on official media, unlike Yuko Yamaguchi.

Setsuko Yonekubo

Shimizu’s former assistant, Setsuko Yonekubo, oversaw Kitty during the boom years. She introduced incremental innovations like the first portrayal of Hello Kitty in a standing pose, but otherwise made a point of hewing closely to her predecessor’s linework, down to using a photocopied template of Kitty’s face to ensure uniformity. Whether because of this conservative approach or because of the ever-changing whims of young children, the first Kitty fad ran out of steam around 1979. Yonekubo took the opportunity to announce her own retirement, for she wanted to start a family of her own.

Yuko Yamaguchi

, the longtime former main designer of Hello Kitty

Yuko Yamaguchi, the longtime former main designer of Hello Kitty

For a long while afterwards, Sanrio made no particular effort to replace Hello Kitty's designer. When Tsuji had learned of the team planning to abandon Kitty, he fought to keep her and decided to hold an in-house competition for new concepts for Hello Kitty. The winner was Yuko Yamaguchi, with her whimsical illustration of Hello Kitty sitting at a piano surrounded by an adoring family—a charming visual of a deeper backstory that had previously only been hinted at by Yamaguchi’s predecessors. She was awarded the post of Hello Kitty’s chief designer in 1980. In February 2026, after 46 years of work, Sanrio has announced that Yamaguchi would retire her position, with her successor introduced under the pen name Aya. She, however, remains with the company as an advisor.

Popularity

Since her debut in 1974, Hello Kitty has become one of the most successful and iconic anthropomorphic characters of all-time.

Conspiracy Theories

Hello Kitty, being a very popular character, has had several conspiracy theories surrounding her over the years, often recently, such as being a knockoff of Miffy or being an actual human appearing as a cat.

Hello Kitty is a human girl and not a cat

"That [suggesting that Hello Kitty is a cat]’s one correction Sanrio made for my script for the show. Hello Kitty is not a cat. She’s a cartoon character. She is a little girl. She is a friend. But she is not a cat. She’s never depicted on all fours. She walks and sits like a two-legged creature. She does have a pet cat of her own, however, and it’s called Charmmy Kitty."
—Christine R. Yano, August 26, 2014, after stating that Hello Kitty was a cat and having her statement corrected by Sanrio themselves[3]

On August 26, 2014, an article for the Los Angeles Times was published surrounding the then-upcoming Hello Kitty 40th anniversary exhibit scheduled at the Los Angeles Japanese-American National Museum in October. Christine R. Yano, an anthropologist from the University of Hawaii, and author of the book Pink Globalization: Hello Kitty’s Trek Across the Pacific (which is about Hello Kitty's rise on popularity in and outside of Japan), was preparing texts for the exhibit, where she described Hello Kitty as a cat. Sanrio themselves proceeded to correct Yano, which is where the title of this Los Angeles Times article comes from; Hello Kitty, as stated by Sanrio, was not an actual cat.

Specifically, Hello Kitty was not a "real" cat in the way that her pet Charmmy Kitty is actually such, as Hello Kitty is always portrayed as standing and walking on twos as a humanoid, rather than fours, and is not actually specifically referred to in official Hello Kitty media as a cat.

However, many interpreted the statement that Hello Kitty was not a cat in a literal sense, resulting in the idea that Hello Kitty is actually a human girl, with her cat-like features being simply an aesthetic design choice. Supporting this, the name Kitty is actually a real, although passé diminutive for the name Katherine[4]. This would imply that Hello Kitty's full, legal name is Katherine George White. Of course, those who believed that Hello Kitty actually was supposed to be a human girl never referred to her by this hypothetical legal name.

The controversy surrounding the idea of Hello Kitty actually being a human became widespread, to the point that Preston Phro of RocketNews24 (today SoraNews24) called Sanrio's Japanese PR department to ask about the matter. The PR representative's response was blunt:

"We never said she was a human."
—Sanrio PR representative, August 28, 2014, on whether Sanrio's statement to Christine R. Yano implied Hello Kitty was a human[5]

The representative clarified that Hello Kitty was a gijinka (anthropomorphic) cat, and "Basically just like Mickey Mouse", stating that Disney's mascot character is not mistaken for a human, but isn't quite a mouse either, and that Hello Kitty was similar.

Online publication Kotaku also called Sanrio's Tokyo headquarters to have this question answered for themselves, and a representative responded to them, saying:

"Hello Kitty was done in the motif of a cat. It's going too far to say that Hello Kitty is not a cat. Hello Kitty is a personification of a cat."
—Unknown Sanrio representative to Kotaku on whether Hello Kitty was a cat or human, August 28, 2014[6]

Hello Kitty is a knock-off of Miffy

"That [Hello Kitty], is a copy [of Miffy], I think. I don't like that at all. I always think, 'No, don't do that. Try to make something that you think of yourself.' After all, there's so many nice things."
—Dick Bruna to the Daily Telegraph on Hello Kitty, 31 July 2008[7]
Dick Bruna argued that Hello Kitty was a copy of his creation Miffy

Dick Bruna argued that Hello Kitty was a copy of his creation Miffy

The Dutch artist Dick Bruna, creator of nijntje pluis, known outside of the Dutch language as Miffy, has suggested that Hello Kitty is a copy of Miffy (who debuted in 1955) being rendered in a similar minimalist and 'cute' style, with both characters typically lacking an obvious mouth.

Supporting his belief, Dick Bruna's company Mercis Media, on his behalf, sued Sanrio directly on August 26th, 2010 over Hello Kitty's friend Cathy, claiming that the character infringed on Miffy's copyright and trademark. Sanrio counter-sued, going as far as attempting to revoke Miffy's trademark rights entirely. Ultimately, following the disastrous March 11th, 2011 earthquake in Japan, both parties settled out of court, donating €150,000 (over 162,000 USD) to relief funds for the 9.1 magnitude earthquake's incredible damage.

Sanrio was, from then on, forbidden from using Cathy in any capacity, going as far as editing Cathy out of media which originally featured her in re-releases, making the character officially retired. Despite Dick Bruna's statement to the Daily Telegraph, Hello Kitty herself was seldom mentioned in the lawsuit, only insofar as clarifying that she was Cathy's friend was concerned.

Beyond Mercis and Dick Bruna himself, the late veteran American animator Gene Deitch additionally supported the hypothesis that Hello Kitty was a Miffy rip-off. Deitch had been the director of the 1992 animated adaptation of Dick Bruna's books, titled Dick Bruna's Miffy storybook classics, which he had put much time and effort into. On his website, he writes:

"A Japanese company created something called “Hello Kitty,” a blatant copy of Miffy, just with shorter ears and whiskers, and with far less graphic integrity. They’ve flooded the USA with Hello Kitty shops, caught Mercis napping, and virtually usurped the American market from [Dick] Bruna. Miffy would now struggle to make it; ironically, it would now be seen in America as a copy of Hello Kitty, when in fact it’s the other way around! Mercis had something unique, and they blew it."
—Gene Deitch on Hello Kitty, 2012[8]

Dick Bruna tried to make Hello Kitty illegal

A related conspiracy theory to the above arose from the aforementioned Cathy lawsuits and Dick Bruna's statement on Hello Kitty. This theory proposes that the Cathy lawsuits were not intended to solely prohibit Cathy specifically from being used by Sanrio, but that Mercis Media, and by extension Dick Bruna himself, were using the Cathy lawsuits as a backdoor to outlaw the entire Hello Kitty franchise's existence, positing that had Mercis outright won the lawsuit, they would have filed another lawsuit against Hello Kitty herself, and demand either royalties for her usage, or for Sanrio to stop producing Hello Kitty media and content entirely.

One argument for this theory is that Cathy, at least the version concerned in the Cathy lawsuits, does not actually resemble Miffy enough for Mercis to have been reasonably justified in filing a lawsuit against Sanrio. Although Cathy's previous incarnation, Little Honey, did look like a copy of Miffy, Little Honey is never brought up in the legal documents surrounding the lawsuits.

Hello Kitty is a knock-off of Musti

"Although it is evident to everybody that Kitty was an imitation of Musti, Sanrio, the publisher of Hello Kitty have not [sic] touched on it."
—The Extraordinary Ordinary Guy in Japan on Hello Kitty, September 11, 2004[9]
Hello Kitty bears greater resemblance to Ray Goossens's character Musti than to Dick Bruna's Miffy

Hello Kitty bears greater resemblance to Ray Goossens's character Musti than to Dick Bruna's Miffy

An alternative Hello Kitty knock-off conspiracy theory proposes that Hello Kitty is not a knock-off of Miffy, but rather, Belgian cartoonist Ray Goossens's character Musti. Hello Kitty does resemble Musti more closely than Miffy, as both Musti and Hello Kitty are anthropomorphic cat characters (though Musti is a male rather than female), both lack an obvious mouth, they are drawn in a simplistic and 'cute' way, and are primarily marketed towards children. However, Hello Kitty in comparison is also frequently marketed towards adults as well due to her massive appeal worldwide.

This version was first proposed by the Extraordinary Ordinary Guy in Japan, through his blog post Copycat on September 11, 2004. Likely further explanations for the Musti version of this theory are that Musti is more obscure than either Miffy or Hello Kitty, making its proponents more satisfied in believing it, Musti's creation in 1969 (though rumored to be 1945) predated that of Hello Kitty by five years, and that as previously mentioned, Musti and Hello Kitty look more like each other than the latter looks like Miffy.

Merchandise

A common Hello Kitty plush

A common Hello Kitty plush

Since her debut, Hello Kitty, like many fellow popular Sanrio characters, can easily be found on a wide variety of consumer products ranging from plushies, school supplies to fashion accessories and even food. These products range from everyday items to rare collectibles. Sanrio's official website (https://www.sanrio.com/) is where you can find a variety of items and many other cute things such as phone backgrounds, paper crafts, and more.

As of 2009, Bank of America began offering Hello Kitty-themed checking accounts, where the account holder can get checks and a Visa debit card with Hello Kitty's face on it. MasterCard debit cards have featured Hello Kitty as a design since 2004.

Sanrio and various corporate partners have released Hello Kitty-branded products, including the Hello Kitty Stratocaster electric guitar (since 2006, with Fender in the US) and even an Airbus A330-20 commercial passenger jet airliner, dubbed the Hello Kitty Jet (2005–2009, with EVA Airways in Taiwan).

2009 marked the collaboration between apparel and accessory brand Stussy and Hello Kitty. Stussy worked with Hello Kitty on a collection focusing on the Hello Kitty character with Stussy signature graphics. This collection included T-shirts, keychains, and hoodies.

In 2010, Hello Kitty entered the wine market with a collection made up of four wines available for purchase online, continuing an expansion of products targeted at older audiences.

In Spring 2005, Simmons Jewelry Co. and Sanrio announced a co-branded jewelry licensed partnership. "Kimora Lee Simmons for Hello Kitty" was launched exclusively at Neiman Marcus prices ranging from $300 to $5000, Designed by Kimora Lee Simmons and launched as the initial collection. The jewelry is all hand-made, consisting of diamonds, gemstones, semi-precious stones, 18K gold, Sterling silver, enamel and ceramic.

In Fall 2008, Simmons Jewelry Co. and Sanrio debuted a collection of fine jewelry and watches named "Hello Kitty® by Simmons Jewelry Co." The collection launched with Zales Corporation to further expand the reach of the brand, and it developed accessories to satisfy every Hello Kitty fan. The designs incorporate colorful gemstones and sterling silver to attract a youthful audience with retail prices starting at $50.

Funko Pop

Kaiju Hello Kitty Funko Pops

Kaiju Hello Kitty Funko Pops

In 2019. Hello Kitty appeared in the Funko Pop toy line. The Funko Pops, which include Hello Kitty with Cup Noodles, Classic Hello Kitty, and Rainbow Pride Hello Kitty, appeared in the American market in stores, including Hot Topic and Box Lunch

Music

Hello Kitty has her own branded album, Hello World, featuring Hello Kitty-inspired songs performed by a collection of artists, including Keke Palmer and Cori Yarckin under Hello Kitty's record label: Lakeshore Records.

Hello Kitty was also chosen by AH-Software to become a Vocaloid. The choice was attributed to the fact it was their 50th year anniversary. The Vocaloid was named Nekomura Iroha and was released in Japanese.

Ranking in the Sanrio Character Ranking

Hello Kitty winning 1st place in 2019, her 14th and latest win yet

Hello Kitty winning 1st place in 2019, her 14th and latest win yet

In the 2013 Sanrio Character Ranking, if Hello Kitty reaches first place, she will go to your side and hug you. She won the ranking that year, then did a journey to hug everyone in Japan.

Being the mascot of Sanrio and main protagonist of the Hello Kitty franchise, Hello Kitty herself expectedly had never fallen below the top 10 since the rankings' founding in 1986, with her lowest position being 9th in 1987 and 1994. Despite being one of the most recognized characters in the world, it wasn't until 1998 when she accomplished her first win, however, due to strong competition of certain other popular Sanrio characters (My Melody, Cinnamoroll, Kuromi, etc.), which continues to this day. Her last win so far occurred in 2019. On the other hand, Hello Kitty has by far the most consecutive wins in the rankings out of every character, being 11 wins in a row (after Cinnamoroll and Pochacco with 5), between 1998 to 2009. In total, she has acquired 1st place fourteen times in the official rankings so far, making Hello Kitty unsurprisingly the most common winner by fans.

Official description (2001)

Hello Kitty was born on November 1st and she lives in London, England with her parents and her twin sister, Mimmy. They have lots of friends at school with whom they share many adventures. Her hobbies include traveling, music, reading, eating yummy cookies her sister Mimmy bakes, and best of all making new friends. As Hello Kitty always says, you can never have too many friends.[10]

Trivia

References

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